Information you provide directly:

• Order information: When you make a purchase, we collect your name, email address, billing and shipping address, payment information, and phone number
• Account information: If you create an account, we collect your name, email address, and password
• Communications: When you contact us via email or our contact form, we collect the content of your message and your contact details
• Email subscriptions: When you sign up for our email list, we collect your email address and, optionally, your name

Information collected automatically:

• Device information: IP address, browser type, operating system, and device identifiers
• Usage data: Pages visited, time spent on pages, links clicked, and referring URLs
• Cookies and tracking technologies: See Section 4 for details

We use the information we collect to:

• Process and fulfill your orders, including sending order confirmations and shipping notifications
• Communicate with you about your orders, returns, or questions
• Send you marketing emails if you have opted in (you may unsubscribe at any time)
• Improve our Site, products, and customer experience
• Comply with legal obligations and enforce our policies
• Detect and prevent fraud or unauthorized activity
• Analyze usage trends to better understand our customers

We will never sell your personal information to third parties for their own marketing purposes.

We share your information only in the following circumstances:

• Service providers: We share information with trusted third-party vendors who help us operate our business, including payment processors (Squarespace Payments, PayPal), shipping carriers (USPS, UPS, FedEx), and email marketing platforms (Mailchimp). These providers are contractually obligated to protect your data and use it only as directed by us.
• Legal requirements: We may disclose your information if required by law, subpoena, or other legal process, or if we believe disclosure is necessary to protect our rights or the safety of others.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not sell, rent, or trade your personal information to any third parties for marketing purposes.

Our Site uses cookies and similar tracking technologies to enhance your experience and analyze how our Site is used. Cookies are small text files stored on your device. We use:

• Essential cookies: Required for the Site to function, including shopping cart and checkout functionality
• Analytics cookies: Help us understand how visitors interact with our Site (e.g., Google Analytics)
• Marketing cookies: Used to show you relevant advertising on other platforms (e.g., Meta Pixel, TikTok Pixel)

You can control cookies through your browser settings. Disabling certain cookies may affect Site functionality. Most browsers allow you to refuse cookies or delete existing cookies through their settings menus.

If you subscribe to our email list, we will send you updates about new products, launches, and promotions. You can unsubscribe at any time by clicking the "Unsubscribe" link at the bottom of any marketing email, or by emailing us at hello@thekyndbrand.com.

We will always send you transactional emails related to your orders (order confirmation, shipping updates) regardless of your marketing preferences, as these are necessary to fulfill your purchase.

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or alteration. Our Site is hosted on Squarespace, which uses SSL encryption (HTTPS) for all data transmission. Payment information is processed through secure, PCI-compliant payment processors — we do not store your full credit card details on our servers.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate or incomplete information
• Deletion: Request that we delete your personal information, subject to certain exceptions
• Opt-out: Opt out of marketing emails at any time
• Data portability: Request your data in a structured, machine-readable format

To exercise any of these rights, contact us at hello@thekyndbrand.com. We will respond to your request within 30 days. We may need to verify your identity before processing your request.

California residents: Under the California Consumer Privacy Act (CCPA), you have additional rights including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. We do not sell personal information. To submit a CCPA request, contact hello@thekyndbrand.com.

Our Site and products are intended for adults aged 18 and older. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us at hello@thekyndbrand.com and we will promptly delete it.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our Site after changes are posted constitutes your acceptance of the updated policy.

If you have questions, concerns, or requests related to this Privacy Policy or our data practices, please contact us:

• Email: hello@thekyndbrand.com
• Website: thekyndbrand.com/contact
• Response time: Within 30 days of receiving your request